Penfolds new ‘Venture Beyond’ series explores the untapped wonders of the deep sea. Penfolds partnered with Australian artist, Mikaela Stafford, to bring this visually impactful territory to life. Follow your curiosity into the unknown. Taste discovery with every drop. Venture Beyond.
My involvement
Taking the designer’s low-res visual and creating a high-res version suitable for large format printing / Correcting imagery and removing imperfections / Creating several pieces of artwork for the escalator side, wall and ceiling panels / Making sure all artwork aligns correctly / Working with large PSB Photoshop files to ensure that the image quality remains when scaled / Supplying hi-res print ready artwork files
Penfolds took over Tottenham Court Road, one of central London's busiest stations, marking a media first.
My involvement
Layout creation, based on existing templates / Correcting imagery and removing imperfections / Working with large PSB Photoshop files to ensure that the image quality remains when scaled / Supplying hi-res print ready artwork files
My involvement
Layout creation, based on existing templates / Correcting imagery and removing imperfections / Separating each graphic element into individual layers for the purpose of animation / Supplying layered PSD files