Penfolds launched a new global Masterbrand campaign to celebrate its 180th anniversary. Anchored in Penfolds DNA, the new campaign is underpinned by the Penfolds Venture Beyond platform. By collaborating with monks, a creative campaign was developed that resulted in a shift in direction for the brand.
My involvement
Creating several layout variations / Colour correcting image and removing imperfections / Separating each of the graphic elements and supplying a layered Illustrator artwork file
My involvement
Creating several layout variations / Correcting imagery and removing imperfections / Working with large PSB Photoshop files to ensure that the image quality remains when scaled / Supplying hi-res print ready artwork files